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Writing

Blog

Estimates, integrations, platforms and the decisions that cost money two years later.

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Applications

Scoping a first version that is worth shipping

How to cut a web application to a first version that solves one workflow end to end, what to leave out, and why the data model is the decision that lasts.

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Infrastructure

Where to host a website for the UAE market

How hosting location affects speed for UAE visitors, when a CDN is enough, what data residency actually requires, and the setup most Dubai sites need.

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Tell us what it has to do

Send the requirement, however roughly it is written. You get back the questions we would need answered, the integrations we would test first, and a realistic range.